01 Usability tests
After having analized several airlines platforms, I divided them into 4 main categories according to similarities and differencies. I selected four of them, one for each group, then I created a recruitment screener to select proper candidates and a script for the tests, both for mobile and desktop.
Short interviews were conducted before the test in order to make users more comfortable and get some useful information about their booking preferences and past experiences.
The result of the tests, along with the other research parts, was noted down and used to generate the affinity diagram.
ScreenFlow, Reflector 3