The works presented in this section are the result of the UX Design Institute course that was focused on the analysis and the improvement of the actual booking experience related to flight company websites and apps.

The aim of the projects was to investigate users’ goals, behaviours and context before, during and after the booking process. Several UX research and analysis methodologies were applied to identify any usability issue, pain point and to discover users’ expectations.



The purpose of the final redesign was to create an enhanced flight booking platform, FLY UX, from concept to wireframes, that could generate positive emotions and satisfaction in target users.

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