The project focused on redesigning the registration and login flow to improve the user experience. The goal was to increase conversion rates and address existing usability pain points.

Unnecessary steps in the registration process were removed, and the step order was rearranged for a more coherent experience. A progress indicator now shows how many steps remain before completion.
Key information users need before signing up is presented more sequentially, with enhanced guidance, especially for password hints and error messages. Additionally, social authentication was introduced as an option for both registration and login.

The age-gating step was causing unnecessary friction, so the full date of birth format was replaced with a simpler age verification method. Visual elements and payoff messages were added to the right side to make the process more engaging and aligned with the company’s branding.

After thorough research using Amplitude to analyze conversion rates and Hotjar for user behavior insights, a document summarizing all critical aspects and pain points was created and used to guide the redesign process.