List Creation

Foundamental developed a software that is able to directly connect investors with companies.
 
The aim of the project was to improve the usability of the list creation functionality.

Foundamental

Foundamental is a global venture capital firm operating in construction and mining technology fields.

Tasks

Research & analysis
UX / UI / Prototype

2020 

Remote



Former interface



Users are able to discover and to keep track of new companies and ones that have already invested in too.

Users have the possibility to use a filtering functionality to create several lists of companies according to their preferences or area of interest.


New flow and interface




Primary call-to-action elements were missing. A clear plus button was introduced in order to guide users on what to do first.

A new creation area was introduced with the possibility to set up the different parameters for the filter (AKA the company list).
The editing and deletion processes were made more intuitive by introducing additional affordances and clear confirmation animations.

The list layout was rearranged in order to improve content prioritization, accessibility and to reduce eye strain.
Brand new companies in the database are now highlighted with a more effective label and outline.


Goals



Workflows, list creation, editing and deletion



Design process and new elements