List Creation

Foundamental developed a software that is able to directly connect investors with companies.
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Users are able to dicover and to keep track of new companies and ones thay have already invested in.
Users have the possibility to use the filtering functionality to create several lists of companies according to their preferencies or area of interest.

The aim of the project was to improve the usability of the list creation functionality.

Foundamental

Foundamental is a global venture capital firm operating in construction and mining technology fields.

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2020
Remote




Old design




New design



Primary call-to-action elements were missing. A clear plus button was introduced in order to guide users on what to do first.

A new creation area was introduced with the possibility to set up the different parameters for the filter (AKA) the company list.
The editing and deletion processes were made more intuitive by introducing additional affordances and clear confirmation animations.

The list layout was rearranged in order to improve content prioritization, accessibility and to reduce eye strain.
Brand new companies in the database are now highlighted with a more effective label and outline.


Goals




Workflows, list creation, editing and deletion




Design process and new elements