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06 Flow diagrams


Taking into consideration the previous emotional journey of the customer it was possible to design a better flow of how users are experiencing the new platforms. Several differences emerged between the desktop version and the mobile one, mostly due of the size of the screens and different input modality.

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Software used:
Illustrator
Multiple paths were proposed at specific stages to meet users’ expectations to support flight customization, different result visualizations and changes of mind. Summary became a pivotal step where to decide whether to go directly to payment or to add additional benefits only if really wanted.