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03 Competitive benchmarking







Four airline websites and apps, representing the main 4 categories were taken into consideration in order to analize, pinpoint and evaulate positive and negative aspects, convention established, regarding layouts, page elements and standard features that users would expect in using them.
Branding, clarity of layout and information, easy of use, navigation and task prioritization were main factors considered for future design process.

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Software used:
Illustrator